Data-Driven Marketing, Storytelling & Policyholder Advocacy

Ryan Palevsky is the Director of Marketing at United Public Adjusters & Appraisers, Inc., where he leads the firm’s marketing strategy with a focus on audience growth, digital performance, brand storytelling, and increasing awareness of the important role public adjusters play in helping policyholders recover after a loss.

For Ryan, marketing at UPA is about far more than visibility. It is about reaching people at a moment when their lives, homes, businesses, and sense of stability may have been turned upside down, and making sure they know they do not have to navigate the insurance claims process alone.

With a background spanning digital communications, video production, and reality television, Ryan combines creative storytelling with analytical thinking to make complex information more accessible, relevant, and engaging. He is especially passionate about understanding the data behind audience behavior, identifying trends across social media, studying content performance, and using those insights to help UPA reach and educate more people who may need an advocate in their corner.

Areas of Expertise

Ryan oversees UPA’s marketing efforts across multiple disciplines, with a focus on:

• Digital Strategy & Analytics: Uses performance data, audience behavior, and campaign insights to guide marketing decisions, identify opportunities for growth, and help UPA reach more policyholders.
• Social Media & Emerging Trends: Tracks changing platforms, content formats, algorithms, and audience behavior to expand awareness of UPA and the services available to people facing property losses.
• Video & Content Production: Applies his production background to create compelling visual stories that educate, inform, and help people better understand the claims process.
• Brand Storytelling: Translates UPA’s expertise, client experiences, and advocacy into clear and impactful messaging that demonstrates what it means to have a public adjuster fighting on your behalf.
• Client Education & Awareness: Helps ensure policyholders understand their options, their rights, and the resources available to them after a loss.
• Marketing Performance: Connects creative strategy with measurable outcomes, continually evaluating how UPA can reach more people and make a greater impact.

Giving Policyholders a Voice

Ryan understands that many people first encounter UPA during one of the most difficult moments of their lives. His focus is on helping policyholders feel seen, understood, and supported while showing them that they have an advocate who can stand beside them and make sure their voice is heard throughout the recovery process.

Education & Credentials

• M.A. in Communication from New York Institute of Technology (NYIT)
• B.A. in Communications from Buffalo State College
• Professional background in communications, video production, digital marketing, and reality television